One of the more depressing parts of the NBA Draft is how many prospects do not want to go to Milwaukee. I decided to write them an open letter to them.
Dear Dante Exum, Andrew Wiggins, Joel Embiid, Jabari Parker and anyone to whom this concerns,
I know you don't want to go to Milwaukee. No one really does as an NBA player. Even in the early 90's, this was a problem with one of the most famous Draft Day moments with Todd Day going MILWAUUUKEE... Damn (Kevin Hunt is the man, 'All we do is drink cheese and beer' is a gold line), but truly, this is a great city with a bright future and the opportunities could be endless. But once again, I understand why Milwaukee doesn't sound as alluring as some of the other lottery picks.
Not every year do you see Los Angeles Lakers, winners of 16 NBA Championships or Boston Celtics, winners of 17 NBA Championships although did you know the Bucks have a championship under their belt in 1971? Los Angeles and Boston are nice, but truth be told, the Lakers could be a mess for awhile plus Boston might be a year or two away as well. The same could be said for the Bucks, but they have a wealth of young players to not only play with but also hang out with in Milwaukee.
I realize Milwaukee gets a bad rap for the lack of a nightlife scene and that's probably accurate for an NBA player. There aren't swank clubs that only the elite hang out at meaning you will probably run into some fans attending a night club here. Just don't throw any bottles, okay. And yes there are no strip clubs downtown and don't be fooled by Arts. But the fact of the matter is there are a bunch of young guys to hang out with off the court like John Henson, Brandon Knight and Giannis Antetokounmpo whom are all under the age of 24. The nightlife might not be there, but at least you are not walking into a situation where you are the only rookie without many other young players.
The other thing about Milwaukee besides the nightlife and the franchise is the thought your brand will die in Wisconsin. Wrongo. First of all, look at Kevin Love. He plays or played pending on this summer in Minneapolis, a little bigger city than Milwaukee, but he built his brand into multiple Taco Bell commercials along with being a must-follow on Twitter. Second, look at what Ryan Braun did before the PED scandal, what Aaron Rodgers has done and it is clear to see if you are as good as the Internet says you could be, the brand will go in a major way in Milwaukee. Plus you will be seen as a cornerstone of the players who saved Milwaukee basketball. Sounds pretty nice, doesn't it?
There will be pressure to win like anywhere else, but it might not be as intense as say Cleveland. The Cavs are picking their third top pick in four years, and with Kyrie Irving, there is a need to win right away. Bucks fans would love to back in the playoffs, but honestly, if they end up in the lottery for a second straight year, it is not the end of the days more so the continuing building process. Now, if they are still there after the second year, it becomes a problem. But right now, Milwaukee is about as low pressure as they come, right now. The microscope will be on because you are one of the best NBA rookies, but the local media will not be breathing down your neck.
All of this letter has been said without talking about the city of Milwaukee. It's a great one with a loving fanbase that will come back in no time. It's already building. Hopefully, you reconsider your stance on Milwaukee.
Signed,
Charlie Tritschler
CEO of SnoTap
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